Who we are

Kalè Store was born in February 2000 with its first store, Kalè, in a small boutique of only 30 square meters in Via Pietrangelo Leone in Fondi (LT).

The mission of the store was right from the start to tell the beauty through the proposal of outfits designed with each customer in mind.
Kalè Store shop
The name "Kalè", chosen by the entrepreneur Piera Vitelli, refers to a Greek term that means "Beauty".
The passion for fashion and beauty (from which the project takes its name), has led a young girl to slowly carve out her commercial space in the beautiful city of Fondi. The gradual growth of the business has led Piera to gradually expand the team of collaborators and the horizons of his initial project, up to the creation of two stores dedicated to women's clothing and a store dedicated to children.

In fact, the initial small store will move from Via Pietrangelo Leone to Via San Francesco, a new larger and more welcoming location, with the aim of satisfying even a curvy clientele.

In 2008, Piera's brother Ugo also joined as a partner with the creation of the second store: #Hashtag , with brands aimed at a younger audience.

Kale Store store

In 2010 the third store was born, this time aimed at children, Kalè Kids , with the aim of accompanying young customers from the first days of life with the NewBorn department, up to the most demanding teenagers.